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Sun May 04 2025 06:57:17 GMT+0000 (Coordinated Universal Time)

David Beckham has signed his latest deal with Alibaba's international e-commerce platform AliExpress

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Published (Updated) on Tuesday, May 28, 2024

BUSINESS — Soccer star David Beckham has signed his latest advertising deal with Alibaba's international e-commerce platform AliExpress, the business unit said Monday. The deal comes against the backdrop of China-based rivals PDD Holdings' Temu and online fashion startup Shein's rapid global expansion. AliExpress has joined several Chinese companies in sponsoring the UEFA European soccer championship that kicks off in mid-June... cnbc.com

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