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FTC Proposes Rules to Combat Fake Reviews on Business Websites

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Published (Updated) on Tuesday, August 15, 2023

UNITED STATES — The Federal Trade Commission (FTC) is proposing new rules to prevent businesses from writing or selling fake reviews on their websites. The regulations aim to crack down on businesses that misrepresent their products or services through misleading reviews and testimonials.

Under the proposed rules, businesses will be banned from using false or non-existent reviewers, repurposing consumer reviews, or compensating reviewers. They will also be required to disclose any relationships between their officers or managers and the products or services they review.

The proposed rules also prohibit businesses from creating false websites that claim to provide independent opinions on their products or services. Furthermore, any threats or intimidation to get rid of negative reviews will be prohibited.

The FTC is inviting public comments on the proposed rules. The Better Business Bureau warns consumers to look out for fake reviews by taking note of the quality of the products, generic names of reviewers, verified purchases, and scene-settings.

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