Apple Expands Presence in Emerging Markets with Launch of Online Store in Vietnam

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Published (Updated) on Saturday, May 20, 2023

TECH NEWS — Continuing its push into emerging markets, Apple has launched an online store in Vietnam, allowing consumers to purchase any Apple product directly for the first time.

The move follows the recent opening of Apple’s first physical stores in India as the tech giant seeks to strengthen its presence in fast-growing economies like Vietnam, India and Indonesia, where it has traditionally been less active. With growth in developed markets, including China, slowing down, these emerging markets are becoming increasingly important to Apple.

While China was once central to Apple’s rise to become the world’s most valuable company, the tech giant is now looking to diversify and reduce its reliance on the country.

Vietnam, with its fast-growing economy and young, tech-savvy population, represents a significant opportunity for Apple. The launch of the online store in Vietnam follows a similar move in Singapore.

The launch of the online store in Vietnam will provide consumers with access to Apple’s full range of products, including the latest iPhone models.

News ▶ Agencies and Media

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