Mark Zuckerberg, the owner of Meta, has revealed that the social media giant is launching a subscription service called "Meta Verified"...

In a new product announcement, Mark Zuckerberg, the owner of Meta, has revealed that the social media giant is launching a subscription service called "Meta Verified" aimed at increasing authenticity and security on the platform.

The feature, which comes at a cost, will enable users to verify their accounts using a government-issued ID, obtain a blue badge, and receive extra impersonation protection against accounts claiming to be them.

During the announcement, Zuckerberg highlighted that the service also comes with direct access to customer support, which will further enhance users' experience. The service will start at $11.99 per month on the web, while on iOS, it will cost $14.99 per month.

The rollout of Meta Verified will begin in Australia and New Zealand this week, with more countries expected to follow suit soon. The move is part of Meta's efforts to enhance security and combat impersonation on the platform.

It is not yet clear how widely the service will be adopted or how effective it will be in preventing fraud on the platform. However, the move towards offering verification services to users is a growing trend among social media companies as they seek to enhance security and trust among their user base.

Meta has been investing heavily in its security infrastructure in recent years, following numerous high-profile scandals that have eroded trust in the platform. The launch of Meta Verified is the latest move in this ongoing effort to improve user security and trust.