Article | Process of Strategic Business Implementation

Implementing a Strategic change in an organization is often a challenge to many managers who are very conservative in their thinking and not inclined to progressive change in a highly competitive business arena.

The process of strategic business implementation simply involve the following:

• Planning, Designing and Developing appropriate organizational Structure (Organogram). This  entails setting out broad goals, policies and describing activities of an organization in a structural form. Defining and determining line of authority and responsibilities. More so analyzing how to achieve a balance between centralization and decentralization of these organizational activities.

• Allocating resources through budgeting ( sales budget, production budget etc )
• Establishing and instituting functional policies that will support effective strategy execution.
• Initiating appropriate changes and improvement in value creation activities; Example, 4Ps marketing mix ( Price , Product, Place and promotion)

-Introduction cost reduction programme through new Ideals
-Initiating cost points or centres in an organisation
-Product Rebranding and Repackaging.. Etc

• Evaluating and Analyzing the business environment using SWOT methodology; Having an insight about the Strength, Weakness Opportunities and Threat of  the industrial arena. This is very necessary especially in a highly competitive environment.